At weitere Infos hier, trust is built through clarity and honesty. As a brand that accepts Swiss players, we take our responsibility seriously: in how we engage and in how we communicate, promote, and collaborate. These Responsible Marketing Guidelines lay out the standards we follow in Switzerland, guaranteeing every message we disseminate demonstrates our commitment to compliance, consumer safeguarding, and ethical conduct. We invite all visitors to examine the principles that direct our licensing, affiliate relationships, and advertising methods.
Legal Framework in Switzerland
Switzerland’s gambling landscape is defined by the Federal Act on Gambling, which became law in 2019 and is enforced by cantonal authorities and the Federal Gaming Board. While many provisions concentrate on land‑based establishments and the licensed online offerings of Swiss casinos, the law also establishes clear boundaries for marketing communications, especially those directed at residents within the confederation. At My Empire Casino, we consistently follow these principles, even though our international licence derives from a respected offshore jurisdiction.
We give special consideration to the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator demands gambling advertising to avoid any suggestion that gaming can resolve financial problems, replace employment or enhance social status. In response, our copywriting guidelines expressly ban language that implies quick wealth, guaranteed wins or a luxurious lifestyle. Every promotional text we draft or approve is checked against a Swiss‑specific language filter that marks such expressions before publication.
Intercantonal coordination further defines the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have issued joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations primarily address license holders under the Swiss regime, we have willingly adopted their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.
Our legal department preserves an open channel with Swiss compliance experts, ensuring we stay abreast of legislative updates. Should Switzerland establish a dedicated licensing framework for internationally operated online casinos, we will be ready to pursue and adapt our marketing practices accordingly. Meanwhile, we keep operating with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that earns lasting loyalty.
Legal and Regulatory Supervision
My Empire Casino holds a valid gaming licence provided by the Government of Curaçao, amongst the best-known regulatory authorities for online gaming. This licence compels us to satisfy rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We submit to annual audits performed by independent testing agencies, and our random number generator is certified to produce truly random outcomes. These credentials represent the technical foundation which all our marketing claims depend.
While Curaçao offers the legal backbone, we have opted to add additional, jurisdiction‑specific controls on top. For our Swiss audience, this entails applying advertising rules that match, and in some cases exceed, those required by Swiss law. We maintain a dedicated Swiss compliance file that details every affiliate partner, every promotional material and every media placement targeting the country. This file is revised in real time and is ready for review by our internal audit team at any point.
We are convinced that a licence is only as credible as the people who enforce it. Our Head of Compliance, along with a team of four regional specialists, supervises all marketing activities linked to Switzerland. They have direct authority to halt campaigns, terminate affiliate relationships and, if necessary, deny access to players whose behaviour indicates harm. This operational independence ensures that commercial pressures never outweigh our duty of care.
Ethical Advertising and Marketing
Advertising in Switzerland requires a careful balance between brand visibility and social responsibility. We have established a multi‑channel advertising policy that includes digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is based on the same principle: it must be factually accurate, must not glamourise gambling and heute.at must visibly display the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further elaborate on responsible gambling tools at the point of engagement.
Our email marketing strategy adheres to a strict permission‑based model. We only contact individuals who have explicitly opted in, and every email features a single‑click unsubscribe link. Swiss subscribers obtain communications in either German, French or Italian, according to their language preference, and we divide lists to avoid overlapping campaigns that could be viewed as excessive. We never transmit promotional emails on Swiss public holidays either, valuing family time and cultural values.
Online communities pose specific challenges, and our approach here is intentionally cautious. We operate verified accounts on chosen networks, but we do not engage in direct‑message promotions or unsolicited friend requests. Any sponsored post targeting Switzerland goes through a mandatory “pause and review” step, where our compliance team examines the creative against four criteria:
- Does the imagery steer clear of cartoonish imagery, bright neon colours or characters that could draw in children?
- Is there a clear responsible gambling reminder in the reader’s language?
- Is the audience limited to users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
- Was the content geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?
Search engine marketing is another area where we exercise restraint. We bid on a curated list of Swiss‑relevant keywords that relate to casino entertainment, but we consciously avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to include emerging queries that could be misinterpreted. When Swiss users click on our paid link, they are directed to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.
Bonus promotions themselves are structured to discourage impulsive conduct. Promotions available to Swiss players have extended validity periods, often 30 days or more, and we restrict the maximum claimable amount. Money back and loyalty rewards are paid out as withdrawable cash rather than locked bonus funds, providing players genuine flexibility. We never demand a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these safeguards are always free, always visible and enabled with a single click.
Our Promise to Responsible Marketing
We ground every decision in a distinct, unifying promise: to market our services in a way that respects the well‑being of our audience and the legal framework of Switzerland. This means we avoid growth at the expense of vulnerable individuals, nor do we use tactics that could be interpreted as aggressive or misleading. Our internal marketing policy is reviewed quarterly by our compliance team, and we continuously train staff and partners on the latest regulatory expectations.
We view responsible marketing as a continuous journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that evaluates clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are free of imagery that could entice minors, and all bonus terms are presented with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to examine upcoming promotions against both Swiss norms and our own elevated standards.
Equally important is our commitment to listen. We diligently monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we look into immediately and adjust our approach. This feedback loop has already led to improvements such as better wagering requirement disclosures on landing pages and the removal of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino shows that entertainment and ethics can indeed go hand in hand.
Affiliate Programme Guidelines
Our marketing partners are an component of the My Empire Casino brand, and we expect them to follow the same accountable marketing ethos. Before joining, every potential affiliate must complete a detailed application that contains a website audit, a examination of previous advertising materials and a signed statement confirming awareness with Swiss marketing particularities. We do not welcome affiliates who run domains that could be mistaken with educational, government or mental‑health websites.
Once accepted, affiliates get access to a collection of pre‑reviewed banners, text links and landing pages. All materials are geo‑targeted, so a guest connecting from a Swiss IP address will only view promotions that adhere with our Swiss guidelines. Affiliates are contractually prohibited from modifying these materials without our written consent, and any alteration must be re‑submitted through our compliance portal. This zero‑tolerance method maintains our entire network unified.
Our affiliate code of conduct sets out clear dos and don’ts that every partner must follow:
- Always use age‑restriction overlays and “18+” badges on all promotional content shown to Swiss users.
- Always reveal the commercial nature of the arrangement, using phrases such as “advertisement” or “sponsored” in a language easily grasped by the local audience.
- Never suggest that gambling is a dependable source of income, a cure for debt or a alternative for professional advice.
- Never aim communications through channels, forums or social media groups where minors are known to congregate.
- Never use influencer marketing without our prior consent, and only with figures who clearly cater to an adult demographic.
Regular monitoring is a essential part of our compliance routine. We utilize automated crawlers that review affiliate sites weekly, flagging unapproved changes, missing disclaimers or broken age gates. If a breach is found, the affiliate receives a 48‑hour notification to fix the issue. Multiple or serious breaches result in prompt suspension of commissions and permanent removal from the programme. We also retain the right to keep all generated commission for the billing period in which the violation occurred, a disincentive that underscores the importance of our standards.
Player Safety and Responsible Gambling Integration
Responsible marketing does not end once a player signs up. At My Empire Casino, every promotional interaction is crafted to reinforce safer play. After account creation, new Swiss players receive a brief interactive guide that describes how to set custom deposit, loss and wager limits. This guide is required and cannot be avoided by clicking a simple “accept” button; the player must actively go through and confirm they grasp each option before the deposit function becomes available.
Throughout the player lifecycle, we use unobtrusive pop‑ups that show real‑time behaviour. If our system detects a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification shows up, highlighting activity and giving a direct link to cool‑off tools. These messages are worded positively, “Here is a quick snapshot of your play”, and never use judgmental language. We have discovered that this empathetic approach boosts tool adoption by over forty percent compared to conventional warning banners.
We have also incorporated responsible gambling messaging into our affiliate‑driven funnels. Affiliates are provided with a standard widget that presents a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is anonymized, it serves as a social norming mechanism, subtly reinforcing that taking breaks and setting limits is typical behaviour among Swiss players. This novel approach has garnered interest from academics researching harm‑reduction strategies in digital environments.
Self‑exclusion is the most powerful safety net we have. Swiss players can self‑exclude for periods extending from six months to five years with a single request, and we honour that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we delete the player from all marketing databases and instruct affiliates to suppress any materials that might be shown to associated identifiers. Re‑entry is never automated; players must go through a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is reactivated.
Popular Queries Concerning Our Marketing Guidelines
How does My Empire Casino ensure its marketing respects Swiss cultural norms?
We use a dedicated Swiss market advisor who assesses every major campaign for linguistic nuance, imagery and timing. All materials are available in German, French and Italian, and we refrain from themes that could be seen as inconsistent with Swiss values, such as excessive luxury displays or aggressive urgency. We never run promotions during nationally marked moments of remembrance, and we check local calendars to ensure our advertising rhythm feels considerate rather than disruptive.
What is the outcome if an affiliate violates the marketing rules?
Affiliates who breach our code of conduct face prompt consequences. Our monitoring systems detect most infringements within 24 hours, and the partner is immediately notified. Minor, first‑time violations generally lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as directing to minors, using unapproved claims or concealing the commercial nature of the content, we end the agreement immediately and definitively revoke all commission rights. We also submit egregious cases to the relevant advertising standards bodies in Switzerland.
Do there exist specific rules for Swiss‑language influencer partnerships?
Requirements for Influencer Content
Absolutely, influencer collaborations are subject to enhanced scrutiny. We insist that any influencer working in the Swiss market demonstrates that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content undergoes our compliance team, and we retain the right to require edits or cancel the partnership if the material does not meet our Responsible Marketing Guidelines.
Are Swiss players eligible for all the same promotions as other regions?
Swiss players benefit from a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited https://www.mdr.de/sachsenradio/programm/sonntagsbrunch-966.html “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.